Well the text is Realy blended and it took me alittle bit to find it also you still want it to me near the focal and for the rest of the tag it has a little bit of depth and it looks like the focal is just in a random abstract thing. This is how i do stuff now.
Depth- I use the blur tool to make stuff is far away and sharpen to make it look alot closer but make sure you dont sharpen too much or it will look bad and pixly also if you want it to look a little bit more dramatic you could burn the out side of the tag.
Lighting- I now use the dodge tool to make it light and burn to make it look darker.
note: i've changed my text from soul to a small S, i did this so i could hide it easier and still not be ripped:P
v2
One thing you could do to enhance the lighting is to add shadows with a soft brush of black @ a low opacity around the spots the light isn't at so its almost like a mini vignette. 
